DESIGNINGJOE September 2008

Welcome to the September 2008 issue of the DESIGNINGJOE monthly newsletter!
(click here for archives)
September is usually a time for change. Kids go back to school. Grown-ups act like grown-ups again - allegedly. No more excuses, this is the time to take care of anything that was blown-off for the sake of summer. It's over. Although, there is one thing that doesn't seem to change, and that's margin-abuse. See this month's tip for more details...

I'm Joe Pallister and my skills are web design, graphic design and branding. Please call me to see how my services can help your business - 347.249.1690.
And visit DESIGNINGJOE for some examples!

How do you want to be seen?
That's the challenge that drives good design. The right presentation of the details creates a dialogue that addresses the lifestyle and needs of your audience, resulting in a clear and powerful connection.

Good Design = Good Business.
So ask yourself: How do you want to be seen?
DESIGNINGJOE can create your answer.
phone: 347.249.1690 or

MONTHLYSAMPLE
I was asked to design the cover for Cornell Cooperative Extension's Educational Programs for Youth booklet. The challenge was to convey learning potential relating to local and global issues. It called for a sense of wonder and playfulness that would appeal not only to the children, but to the teachers responsible for getting the children involved with the programs.
No chickens were harmed during the production of the above image. They were however, confused.

DESIGNTIP
What is margin-abuse?
It's when the text of a paragraph, or headline, runs too close to the edge of the page.
Try this at home - or in the office (on break-time, of course); print out a two-column document with enough text to fill the page, and give it a half inch margin all around. Now, print the same document and make the margin one-and-a-half inches. Now have a look - which one would you rather read?
When text ends up too close to the edge of the paper, it creates tension. A wide margin eases tension dramatically and makes the text much more inviting.

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