I'd like to welcome you to the newly designed June 2010 issue of DESIGNINGJOE monthly newsletter.
(click here for archives)
Good Design = Good Business.
DESIGNINGJOE specializes in:
• web design
• logo design
• graphic design
• corporate branding
So ask yourself:
How do you want to be seen? DESIGNINGJOE can create the answer.
phone: 347.249.1690
inanerant
This month's inane rant has to do with highway driving. Specifically "Left Lane Drivers". The left lane is for passing people. That's it. In fact, there's a law, which refers to the Uniform Vehicle Code and the code states that all vehicles must remain right if they are traveling slower than the normal speed of traffic. Now granted, outside of rush hour, the normal speed of traffic on Long Island hovers near the speed of sound. Regardless, there will always be people who want to go a bit faster, so if you're in the left lane - not passing anyone - and you see a car coming up behind you, kindly move to the right. More often than not, a highway slow-down can be traced to a "Left Lane Driver".
MONTHLYSAMPLE
This is a poster that I worked on with Tony Walton, whose awards include an Oscar for All That Jazz in 1980 and an Emmy for the acclaimed 1985 TV version of Death of a Salesman. It was quite an honor to help bring this poster to life.
DESIGNINGtip - page flow
Page Flow is about how the elements of a page are put together. That structure dictates how your eyes travel around the page. The Flow.
Many times, pages are thrown together without regard to the flow. Text and images are given equal visual weight and end up fighting one another for attention. Ideally, your eyes should land on the most important element, then move comfortably around the page to the supporting elements.
If your eyes dart back and forth between elements, the overall message will be much less clear.
Every page tells a story and each element, whether it be text, graphics or colors should compliment the others and support the main idea (you do have a main idea, right?). Unless, of course, your main idea is tension and confusion...
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