The Golden Section
The golden section, discovered by the Greeks in the fifth century B.C., was once referred to as a "key" to proportion. The golden section is a ratio that divides a whole into two segments so that the smaller segment has the same proportion to the larger that the larger has to the whole. This can be expressed algebraically as a:b = b:(a+b). The sides of a golden rectangle have a proportion of 1:1.618.
Whether they realize it or not, most people prefer a rectangle with proportions close to the golden section. A composition using a golden rectangle feels more balanced, comfortable, and natural to the viewer. courtesy of Piper Nilsson
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